The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.

I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.

We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels.

To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode.

Specifically, this episode highlights the following themes:

• The essential role of marketing in startup success
• Different avenues for impactful digital marketing
• Practical advice for overcoming initial marketing challenges

Links from this episode:

• Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan
• Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.
• https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202
• Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067
• Learn more about Textbook Ventures: https://www.textbook.vc
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company
• 
  

==== Time Stamps ====

00:00 - Introduction

01:03 - About Jeremy Kagan

04:16 - Digital marketing now emphasizes data and optimization

07:25 - Target specific demographics easily using digital channels

12:31 - Interview customers for content and engagement boost

14:56 - Passion and authenticity are key in sales

18:27 - Authentic influencers drive engagement through influence

20:41 - Pitch startups offering experience, responsibility, and expertise

24:55 - Digital tools

Welcome to the first episode of Gold With Gould, the podcast that dives into the world of business and entrepreneurship with insights from top industry leaders.

In this inaugural episode, I sit down with Bernie Michael, Co-founder and Partner of AWH Partners, a real estate investment firm that’s made waves by investing $2.0 billion in hotel properties since 2010. Bernie and I discuss the crucial role of money in entrepreneurship, the challenges that come with leaving a secure career, and how important it is to have the right legal and financial foundation for any business.

Bernie also shares his personal experiences of transitioning from a successful law career to diving into the world of real estate, offering valuable advice on pitching ideas, forming partnerships, and navigating the tricky terrain of startups.

Tune in to hear more insights and learn what you need to consider regarding money and legal matters in your own entrepreneurial journey.

Specifically, this episode highlights the following themes:

• Why money management is essential for entrepreneurial success
• The importance of legal agreements in business partnerships
• How to approach risk-taking and pitching ideas

Links from this episode:

• Get to know more about Larry Gould: https://www.linkedin.com/in/larrygould
• Get to know more about Bernie Michael: https://www.linkedin.com/in/bernard-michael-850bb8165
• Learn more about AWH Partners:
• https://www.awhpartners.com
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:48 - About Bernie Michael

06:28 - Explaining entrepreneurial risks to a cautious spouse

08:38 - Entrepreneurs must excel at pitching business ideas

13:03 - Discuss legal considerations for enthusiastic startups

15:34 - Startups need defined partnership agreements for success

18:40 - Ensure contracts

22:11 - Consider legal advice for business protection

26:01 - Magic mirror helps evaluate motivation and budget

28:17 - Legal issues crucial for partnerships and protection

30:04 - Connect with us for questions