Doug talks with David Roberts, a seasoned business leader with 30 years of experience who transforms struggling businesses and helps entrepreneurs reconnect with their purpose. David shares the power of the 12-week year, the psychology of business leadership, and how to overcome feeling stuck. His approach which combines practical business strategy with mindset work, is a framework for business success. Whether you're running a seven-figure business or planning your exit strategy, David's advice about patterns, beliefs, and skills will challenge your thinking about business growth.

KEY TAKEAWAYS

• The 12-week year system accelerates progress by breaking annual goals into 13-week cycles, with the 13th week dedicated to review and planning, enabling better execution and more frequent achievement celebrations.
• Business owners often feel stuck due to cashflow dependency and emotional attachment; the solution lies in building trusted teams and creating alternative revenue streams.
• Understanding different personality types is crucial when implementing change. Effective goal setting must accommodate various working styles within a team.
• Leaders should focus on execution rather than strategy, a successful change requires five elements: vision, resources, plan, skills, and incentives.
• External factors like economic conditions shouldn't be the primary focus. Instead, try and concentrate on solving problems for customers and staying relevant to your target market.
• The "Valley of Despair" or "Messy Middle" is an inevitable part of goal achievement; conducting a pre-mortem can help anticipate and prepare for challenges.
• Balance your focus between practical business metrics and personal leadership development for sustainable success.

BEST MOMENTS

"A belief is something that you hold to be true, even though it may not be based on fact…so challenge those beliefs."

"What people think is well once you've started down the road of looking at selling a company you've kind of then got a sell it and that's not actually the case. What you've got to do is you've got to get yourself to a place where you can sell it if that's something that you want to do."

"I don't really see as a leader, how you can lead other people without, without first being a good self leader."

"Businesses exist to solve problems so if you are solving a problem and you're staying relevant to a group of people, a group of customers, and enough of them have the problem that you're trying to solve... then brilliant."

ABOUT THE GUEST

https://www.linkedin.com/in/david-roberts-nu-heat/

https://www.facebook.com/dave.roberts.5076798

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.