Dr. Jean, The Results Queen® discusses the power of the mindset shift "Imagine if it was easy." This simple sentence can help overcome limiting self-beliefs and open up new possibilities for achieving desired results. Dr. Jean encourages listeners to try this approach and share their experiences.

Dr. Jean, The Results Queen® and her special guest, Katie Smith, an expert marketing strategist discuss the benefits of a Fractional CMO. Katie shares her circuitous journey from environmental science and outdoor guiding to discovering a passion for marketing and connection. Dr. Jean and Katie discuss Katie's role as a fractional Chief Marketing Officer helping small, growing companies build efficient, goal-oriented marketing strategies. They emphasize the importance of deeply understanding customer needs and aligning marketing with overall business objectives - a philosophy that has driven 800% revenue growth for one of Katie's manufacturing clients on just a 3% marketing budget. The conversation highlights the belief in the power of metrics to tell the story of what's working in marketing and business growth. Dr. Jean and Katie share actionable steps for listeners to evaluate their goals, research their customers, and implement data-driven marketing approaches.

Find Katie here:

Website: https://followthewildpath.com/

Linked In: https://www.linkedin.com/in/katiesmithwildpath/

Dr. Jean, The Results Queen® discusses the difference between being busy and getting results. She encourages listeners to identify their daily activities as either busy or results-oriented, and to focus on the difficult tasks that will actually drive the desired results, rather than just staying busy with less impactful work. If you want results, then listen to Dr. Jean, The Results Queen®