In this episode, Liv Connlon discusses the importance of building a personal brand and shares her strategies for success. She emphasizes the power of putting your face and name on your brand, as it creates a stronger connection with customers. Liv also talks about the platforms she chose to build her brand on, such as Facebook, LinkedIn, and Instagram. She highlights the importance of being authentic and relatable in your content, and shares her own experiences of starting out and evolving in her personal brand journey. Liv also discusses the benefits of writing a book and provides tips on how to approach the writing process. In this part of the conversation, Liv shares her experience of launching her book and the marketing strategies she used. She explains how she worked with a hybrid publisher and planned a launch campaign to promote her book. Liv also emphasizes the importance of having your own show, such as a podcast or YouTube channel, to build relationships and promote your work. She discusses the effectiveness of direct mail marketing and shares examples of successful direct mail campaigns she has run. Liv also briefly mentions the tech tools she uses in her business, including ClickUp, ClickFunnels, ActiveCampaign, and TeamUp. The conversation concludes with Liv answering questions from the audience about personal growth, getting help as an entrepreneur, and starting a charity.

Are you looking to build a powerful personal brand and elevate your business? Tune in to this episode with Liv Conlon, where she reveals her proven strategies for success. Learn how to put your face and name on your brand to create stronger connections with customers, choose the right platforms for your brand, and maintain authenticity and relatability in your content. Discover the benefits of writing a book, effective book launch strategies, and the power of having your own show. Plus, get insights into direct mail marketing, leveraging tech tools, and much more.

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Chapters

00:00 The Power of Building a Personal Brand

03:37 Putting Your Face and Name on Your Brand

04:32 Choosing the Right Platforms for Your Brand

07:24 Authenticity and Relatability in Building a Personal Brand

13:14 The Benefits of Writing a Book

17:46 Tips for Writing a Book

22:26 Launching a Book: Working with a Hybrid Publisher and Planning a Launch Campaign

24:52 The Power of Having Your Own Show: Building Relationships and Promoting Your Work

25:48 Direct Mail Marketing: Getting People's Attention and Generating Sales

28:19 Investing in Coaching and Mentorship: Learning from Both Successes and Failures

40:28 Starting a Charity: Making a Positive Impact and Changing Lives