"To me it's about the consistency of being as goo at it [content] as you can be consistently forever. It's not about going viral, that may or may not happen. When I think about the viral video that I had, where I'm talking to a woman about self-esteem with her daughter, as you know, that's something I've said a bunch of times. It was just that one was ready to have its moment. I try not to ever tell anyone to overly focus on virality. Attempting virality is a good as a strategy, but it's not a requirement, and nor should it be an expectation,"

Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX, CEO of Vaynermedia, CEO of Veefriends, and 6X New York Times Best-selling author.

Outside of his businesses, “GaryVee” has spent the last decade pioneering the practice of building a personal brand online through his series of original pilar shows.

He documents his life and career through his YouTube vlog series, “DailyVee” and “WeeklyVee,” builds community and offers advice through Q&A shows, “AskGaryVee” and “Tea with GaryVee,” conducts value-packed interviews with other leaders and experts in the “GaryVee Video Experience” and “GaryVee Audio Experience,” gives hot takes on a variety of different topics in culture in “Overrated/Underrated,” and teaches people how to make extra cash on the weekends through garage sale flipping in “Trash Talk.”

In today's episode you'll discover:

• The truth about going "viral" on social media and what the proper strategy should be
• Where to focus your attention if you want underpriced attention.
• Gary's take on paid traffic on social media and the best platforms for it
• How he views e-mail marketing and other marketing strategies
• And so much more!

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