The episode centers on the evolution of marketing in an AI-dominated landscape, discussing whether traditional marketing roles are becoming irrelevant as organizations shift towards more integrated structures. Key topics include the importance of brand, human relationships, and the challenges of relying on outdated metrics as the industry heads toward 2025.

• Examining concerns around the relevance of marketing in the AI era
• Discussing the blurred lines between marketing and sales roles
• Reflecting on the need for a new definition and strategic role for marketing leaders
• Identifying mistakes in current go-to-market strategies
• Highlighting the significance of building brand awareness and meaningful customer experiences
• Analyzing the implications of AI and future marketing trends
• Exploring innovations in experiential marketing

Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Jon Miller: https://www.linkedin.com/

Abhi Ingle: https://www.linkedin.com/in/ingle-abhi/

Mike Ni: https://www.linkedin.com/in/michaelni/

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Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer: Sandeep Parikh, Omar Najam
Executive Producers: Sandeep Parikh & Anand Shah
Associate Producers: Taryn Talley
Editor: Sean Meagher & Aidan McGarvey

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Website: https://www.position2.com/podcast/

Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/

Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: spark@postion2.com