Andy Crestodina (Co-Founder and CMO at Orbit Media) is an expert at SEO, Analytics, AI, Content Strategy and Website Optimization. He’s gathered a huge following consisting of 100k+ LinkedIn followers and newsletter subscribers. He’s been publishing since 2007, and nowadays speaks on 100+ stages per year. These efforts have enabled his team to generate $8 Million in yearly revenue with no outbound motion and 0 ad spend.

To say that content marketing has evolved over the last 20 years would be an understatement. One tactic that has always worked and still works today is to publish on other, established platforms when you’re new and need to generate initial traction.

Video is all the rage right now, but unless you’re selling something super transactional with widespread appeal, you need a solid strategy to make it into a real revenue generator. As an agency, you should utilize the tactic of BOFU content to help build trust with those who have been burned by other service providers.

Tune into the full episode to learn more insights from a true content marketing master!

HIGHLIGHTS:
0:00 Intro
4:02 The evolution of content marketing
7:03 Is video worth the investment?
10:10 Invest in owned media
13:15 AI for content - hype or the real deal?
20:07 How good can AI really get?
22:44 Grow through variated content

Connect with Andy - https://www.linkedin.com/in/andycrestodina/
Connect with Mikael - www.linkedin.com/in/mikaeldia/

Full Episode Here - https://youtu.be/b3ea3C6x9_A

Galen Low (Co-Founder at The Digital Project Manager) helps agency owners completely transition out of project management work by leveling up their project managers and enabling them to be self-sufficient. Their training program has certified over 700 agency professionals to date, and helped alleviate 50-75% of project management costs for owners.

Their program's first goal is helping PM’s understand the full business picture of what they do and why it’s important. Second is getting rid of the notion that projects run smoothly all the time, and teaching them what to do when issues arise.

SEO is a touchy subject right now. The rise of AI and the rapidly changing Google algorithm has left this field in a state of disarray. SEO did magic for the growth of The Digital Project Manager and even the recent changes haven't affected their traffic. Galen attributes this to the fact that their SEO strategy was never about SEO - but simply about creating high value content that people actually want to read.

Tune into the full episode to learn how to transition out of operations?

HIGHLIGHTS:
0:00 Intro
2:35 Early course mistakes
8:51 Practitioner to teacher
12:17 Common operational problems
15:28 How to level up your PM’s
20:51 Winning SEO approach in 2024

Connect with Galen - https://www.linkedin.com/in/galen-low-digital-transformation-advisor/

Connect with Mikael - www.linkedin.com/in/mikaeldia/