Full Funnel Freedom  By  cover art

Full Funnel Freedom

By: Hamish Knox
  • Summary

  • Full Funnel Freedom is for sales executives, directors and managers who know they want to improve the capabilities of their sales teams to generate more leads and income with ease. You're tired of the constant hustle and the pressure of leading a demotivated sales team. You are looking for ways to assess, develop and lead your team that ultimately lead to better results. You're excited and ready to learn what it takes to build a sales funnel that brings you freedom. Hosted by Hamish Knox, author of Accountability The Sandler Way and Change The Sandler Way, recipient of Sandler Global Rookie of the Year and David H Sandler Award Winner. You'll learn not only how to reach more prospects but how to maximise the client relationships you already have. This is the show for you to learn how to feel less pressured and stressed about the sales process & what it takes to have Full Funnel Freedom.
    ©2024 Hamish Knox
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Episodes
  • 151. How to Survive the Acquisition, with David Farrell
    Jul 8 2024

    Acquisitions can be a whirlwind of emotions and uncertainty for sales teams. It's essential to maintain focus and clarity to ensure a smooth transition and continued success. David Farrell, a seasoned sales leader with over 24 years of experience, shares invaluable insights on what to do and not do when your company is about to be acquired. Key strategies include maintaining a replicable process that is attractive to potential buyers and ensuring your team is performing at its best to secure job security. Transparency and honest conversations with your team about their career paths and the organization's future can help mitigate anxiety and maintain morale. Above all, it's crucial to focus on your results and reputation—these will be your strongest assets during and after an acquisition.

    David Farrell brings a wealth of experience in the human resources technology space, having sold to companies ranging from one employee to 125,000 employees. Starting his career in media and entertainment, David shifted to sales to better support his lifestyle. He quickly excelled, moving up from selling to small businesses to leading large market sales teams. His career includes roles such as Chief Sales Officer, where he successfully navigated multiple acquisitions, ultimately becoming a leader of leaders at his current organization, overseeing three different divisions, including one in Canada. David's journey is a testament to the importance of adaptability, continuous learning, and strategic thinking in sales leadership.

    What you'll learn:

    • How can you maintain team focus and performance when rumors of an acquisition start circulating?
    • What are the key considerations for a sales leader during the middle of an acquisition process?
    • What should sales leaders do post-acquisition to ensure their team and themselves are positioned for success?

    We want to hear from you!

    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.

    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta

    Resources:

    Who Moved My Cheese - by Spencer Johnson

    The JOLT Effect: How High Performers Overcome Customer Indecision - by Matthew Dixon, Ted McKenna

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    Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishknox/

    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando

    Fathom: https://fathom.video/invite/72CZPA

    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    Show more Show less
    37 mins
  • 150. Why a Team-Based Selling Strategy Wins, with Bradley Paster
    Jul 1 2024

    This episode is also available on YouTube: https://youtu.be/gXbCiJ8zRYs

    Effective sales leadership is about more than just managing numbers and hitting targets. It's about fostering a cohesive team strategy where every department aligns towards a common goal. A scattered approach, where departments like sales, marketing, and operations pull in different directions, leads to inefficiencies and missed opportunities. A team-based strategy leverages the strengths of each department, ensuring that everyone from sales engineers to account managers works in unison. This alignment not only drives revenue growth but also creates a robust, scalable organization. It's about creating synergy, where the combined efforts produce greater results than the sum of individual contributions.

    Bradley Pastner brings over a decade of experience in managing revenue teams with impressive run rates ranging from $8 million to $100 million. As the founder of Team Based Selling, Bradley's unique approach emphasizes the importance of collaborative efforts across all phases of go-to-market strategies. His career trajectory, from tech support to advisory roles for Series A companies, showcases his expertise in building and leading effective sales teams. Bradley's philosophy is rooted in the belief that true success comes from a unified team effort, ensuring that every member is aligned and working towards the same goals.

    What you'll learn:

    • How can a team-based approach to go-to-market strategies enhance overall sales effectiveness?
    • What role does marketing play in a cohesive sales strategy, and how can sales and marketing teams better align their goals?
    • Why is defining your Ideal Client Profile (ICP) crucial, and how can it transform your sales and marketing efforts?

    We want to hear from you!

    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.

    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta

    Resources:

    ---

    Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishknox/

    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando

    Fathom: https://fathom.video/invite/72CZPA

    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    Show more Show less
    35 mins
  • 149. How Helping Your Sellers Short Term May Hurt them Long Term, with Susie Mathieson, the small stuff
    Jun 24 2024

    This episode is also available on YouTube: https://youtu.be/nijdoUc7NcA

    Being a leader isn't about managing the day-to-day tasks of your team; it's about empowering them to handle their responsibilities effectively. Susie Matheson, the founder of The Small Stuff, shared valuable insights on this topic. She recounted her own experiences as a frontline sales manager, where she often took on administrative tasks for her team to free up their time. While this seemed helpful initially, it ultimately did more harm than good. It prevented team members from developing the skills they needed to succeed independently. Instead, leaders should focus on equipping their teams with the necessary tools and training, fostering autonomy, and holding them accountable to their KPIs. This approach not only enhances individual growth but also strengthens the overall team performance.

    Susie Matheson is a seasoned sales professional and the founder of The Small Stuff, a company dedicated to sales training. Born and raised in the UK, Susie has a rich background in various industries, including paint, coatings, and automotive sales. Her career took her to Germany, where she honed her sales skills and developed a passion for helping others reach their sales potential. After years in sales management roles, Susie took a break in 2019 to travel, which led to the founding of The Small Stuff. Her experience as a sales manager taught her the importance of not just meeting KPIs but also understanding the human side of sales. Today, Susie and her team focus on empowering salespeople by providing them with the right tools and training to succeed.

    What you'll learn:

    • How can leaders empower their sales teams to be more autonomous and less reliant on managerial intervention?
    • What are the key steps in developing an effective personal development plan for sales team members?
    • How does consistency in leadership practices build trust and improve team performance?

    We want to hear from you!

    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.

    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta

    Resources:

    Susie Mathison on Linkedin - https://www.linkedin.com/in/susiemathieson/

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    Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishknox/

    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando

    Fathom: https://fathom.video/invite/72CZPA

    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    Show more Show less
    34 mins

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