In this episode of Inner Sanctum we're joined by the beautiful Jess, the creator of Honey and Muse in Sydney. Jess, took us through her journey in the industry and her decision to go from Salon to Solo. From taking over an established salon at age 21 to rebranding it into Honey and Muse.

Jess has been bold and strategic with the changes she's made and her passion and love for her craft is clear. She's faced significant obstacles head on. Including a major price adjustment, overcoming retail aversion, the impacts of COVID-19. As well as recovering from neck surgery!

She's taken it all in her stride and is thriving. We highlight the importance of appropriate pricing, retail strategies, mentorship. As well as the role of social media in client attraction. You're going to love this episode.

00:00 Episode Summary
02:19 Introducing Jess from Honey and Muse
04:45 Jess's Journey: From Salon Purchase to Rebranding
11:21 Navigating COVID-19 Challenges and Downsizing
17:20 The Impact of Rebranding and Relocation
30:29 Adjusting Pricing and Services Post-COVID
39:24 Navigating Pricing and Client Expectations
40:34 Understanding Financial Goals and Pricing Strategies
42:52 The Importance of Retail in Salon Business
45:00 Building Client Trust and Loyalty
54:01 Social Media Strategies for Salon Owners
58:00 Overcoming Business Challenges and Personal Growth
01:09:22 Conclusion and Final Thoughts


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