• From Idea to Market Leader: The Easy Crypto Journey with Janine Grainger

  • Oct 29 2024
  • Length: 16 mins
  • Podcast

From Idea to Market Leader: The Easy Crypto Journey with Janine Grainger

  • Summary

  • Episode Summary

    In this episode of the Fintechfun Podcast, Chris Titley interviews Janine Grainger, founder and CEO of Easy Crypto. Janine shares the story of how Easy Crypto was founded in 2017 by her and her brother in New Zealand, aiming to simplify access to cryptocurrencies. She discusses the challenges they faced, including the regulatory landscape, rapid market changes, and the integration of new technologies. Janine also talks about the company’s growth trajectory, pivotal moments like their record-setting capital raise in 2021, and their expansion into Australia. With insights into their product development strategy and the complexities of the cryptocurrency market, Janine also delves into the importance of customer education and protection against scams. The episode provides a comprehensive look into the founding and growth of Easy Crypto and Janine’s perspectives on cryptocurrency trends and market dynamics.

    Key Takeaways

    00:00 Introduction to the Fintechfun Podcast

    00:13 The Birth of Easy Crypto

    01:13 Cryptocurrency in 2017: A New Frontier

    01:36 Navigating the Early Challenges

    02:43 Expansion and Growth

    04:49 The Evolution of Cryptocurrency

    05:34 Managing a Diverse Portfolio

    07:37 Building a User-Centric Product

    08:18 Market Dynamics and Trading Insights

    10:01 Education and User Protection

    11:29 Future Aspirations for Easy Crypto

    12:21 Balancing Work and Personal Life

    15:08 Conclusion and Final Thoughts

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    Mentioned in this episode:

    June 2024 – Vanta Fintechfun



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