From Foster Parent to Founder! How Amy Vale Is Bringing Comfort to Kids in Foster Care!

In this week’s episode of the Comfort Cases Podcast, Rob Scheer sits down with Amy Vale, foster parent and founder of For the Cubs, a purpose-driven brand creating sensory tools to support emotional regulation in children and adults alike.

Amy shares how her own foster care journey inspired a mission: to design products that provide real comfort, like Percy, a weighted plush bear that mimics the feeling of a hug. Their conversation explores:

✅ The power of pairing entrepreneurship with advocacy

✅ How sensory tools support those facing trauma, ADHD, anxiety, and more

✅ The lack of comforting resources for children entering care

✅ What empathetic corporate responsibility really looks like

This powerful episode is part of our ongoing spotlight series for National Foster Care Awareness Month. Don’t miss this heartfelt discussion about healing, innovation, and how we can all do better for youth in care.

🔗 Learn more about For the Cubs: www.forthecubs.com

📅 New episodes every Tuesday in May

💙 Learn more about Comfort Cases: www.comfortcases.org

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