My guest this week is George Kruis, former England and Saracens rugby star turned founder of FourFive.

In this episode, George shares insight into how being a professional Rugby player taught him the invaluable skills he needed to become a founder and business owner. He also shared secrets into how he networked and built a team of employees, as well as why he ventured into the science focussed pharmaceutical side of the CBD industry despite having no experience in the field.

00:00 Introduction

00:55 At what point in your career did you start looking into starting a business?

03:40 Was being second row (a position most prone to injuries) what made you get into the CBD/recovery industry?

7:20 What were the first steps you took into the pharmaceutical industry despite no real experience in it?

10:10 What was the hardest thing you had to come up against whilst starting a business?

16:40 How does the pace of being a founder compare with that of an athlete?

20:10 How did you use marketing to differentiate your product?

28:00 Where do you want the business to be in future?

33:30 The Barbarians backheel conversion kick story

36:20 What advice would you give to other athletes looking to make the transition into business?

45:00 Start up Sin Bin