In this episode of the Value Bridge Podcast by Aegis 360 Consulting, host Ned Parks converses with Jason Lennaarts, owner of RevFit (Revolution Fitness) in Stow, Ohio. Jason shares his journey from aspiring musician to successful fitness trainer and entrepreneur. They discuss the importance of creating a non-competitive, guilt-free fitness environment, the significance of building community among clients, and the relevance of understanding and catering to your ideal clients. Jason elaborates on his unique approach to fitness, which includes a holistic view of health, a focus on personal and semi-private training, and integrating nutrition as part of the overall fitness journey. They also touch on the cultural dynamics within the gym, the nuances of using social media for business, and share personal anecdotes, including the challenges and rewards of maintaining a supportive community in a fitness setting.

00:00 Building a Community from Customers

01:08 Meet Jason Lennaarts: Personal Trainer and Musician

01:49 Jason's Journey: From Music to Fitness

06:59 Creating a Unique Gym Culture

21:02 The Role of Social Media in Business Growth

25:11 The Impact of Edgy Content on Followers

25:55 Understanding Instagram's Unique Dynamics

27:29 Balancing Humor and Professionalism

29:44 Navigating Cancel Culture and Sensitivity

30:39 Gym Culture and Client Dynamics

33:10 The Importance of Community in Business

37:03 Identifying and Serving Your Ideal Client

42:12 Personal Reflections and Fun Questions

Connect with Ned:

Linkedin: https://www.linkedin.com/in/nedparks/

Youtube: https://www.youtube.com/@aegis360consulting2

Website: https://a360c.com/