• Forecasting - More then Just Reading the News

  • Dec 10 2024
  • Length: 30 mins
  • Podcast

Forecasting - More then Just Reading the News

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  • Summary

  • In this episode, Jennifer Brannagan, CRO of Korn Ferry, discusses the challenges and importance of sales forecasting, highlighting how many organizations spend too much time on forecast meetings without achieving meaningful outcomes. Forecast meetings should focus on providing actionable insights rather than just updates or team performance. The discussion stresses the need for forecast accuracy to support strategic decisions and that RevOps should be bringing the process and science.
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