Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Eric Holtzclaw and Cynthia Hayes of Liger, a full-service marketing firm. The three explore the dynamic world of marketing and its intersection with the insurance industry. They delve into how artificial intelligence is reshaping content creation and social media strategies while emphasizing the need for authentic, human-driven communication. Discover the importance of maintaining brand consistency, leveraging the PESO model (paid, earned, shared, and owned media), and the transformative power of video in engaging audiences.

The Liger team provides actionable tips on enhancing your marketing ecosystem, from optimizing your website and creating relevant content to harnessing LinkedIn and personal branding. They also discuss the significance of internal alignment with your brand's mission, effective collaboration between sales and marketing teams, and the strategic use of AI tools to boost domain authority and content relevance.

Episode Highlights:

• • [00:02:46] Disruptive changes in the marketing industry over the last 12 months
  • [00:07:41] Key changes and how to stop the scroll
  • [00:09:15] Tech's Impact On Customer Expectations
  • [00:11:58] Why marketing matters (when you aren’t in marketing)
  • [00:18:29] Building a healthy marketing ecosystem
  • [00:34:09] What insurance professionals can leverage in the marketing world

Keep up with the latest industry insights from Jencap: https://jencapgroup.com/insights/

Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Loren Henry, Energy Practice Leader at Jencap, to illuminate everything you need to know about the environmental, energy, marine and hazmat/oilfield industries. Loren sheds light on the environmental implications of “going green”, trends impacting the energy industry, and provides several examples that highlight the critical need to work with a specialized broker on energy risks. Listen now so you can tackle your next clients’ environmental / energy risk with confidence! Episode Highlights: (3:16) What do Snoop Dogg, D1 soccer, and radio talk shows have in common? Loren Henry! (8:40) Environmental versus energy - where's the line? (9:45) Outlier P&C trends impacting the energy industry (12:59) Pros and cons to “going green” (15:56) Why an agent should work with a specialized energy broker (19:14) Launch of Jencap’s new energy practice Learn more about Jencap’s environmental capabilities: https://jencapgroup.com/custom-solutions/environmental/

In this episode of Flip the Cap, host Kathryn Smith and special guest Bruce Peddle, President of Jencap Insurance Services, take listeners on a journey through the dynamic world of insurance, the importance of innovative technology, and they unlock the secrets to successful change management. Tap into Bruce’s wealth of knowledge as he explores topics related to small transactional business, M&A, and more.

Episode Highlights:

• (3:24) The best investment Bruce ever made
• (8:19) Interesting facts you likely don’t know about Bruce (teaser: tattoos, hockey, kicked out of the military, oh my!)
• (12:36) Biggest trends impacting the binding authority / small transactional area of the insurance industry
• (15:34) Growth in MGA/MGU model and its impact
• (17:54) The importance of technology and innovation for small transactional insurance risks
• (23:40) The importance of change management and sound operational strategies to streamline M&A
• (32:32) Why insurance is the hidden gem of the American economy

Learn more about Jencap’s expansive binding capabilities at https://jencapgroup.com/areas-of-specialization/binding-authority/ .