This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amy Boone Thompson to the show. Amy is the Owner & CEO of IDEA Health & Fitness Association, the world's leading organization of fitness and wellness professionals and has been for more than 40 years. She is also Chairman for World Active, a global initiative meant to set up an open and transparent platform for the fitness and physical activity sector to get “more people, more active, more often”. Today, Amy joins Bryan to talk about her organizations, the future role of fitness professionals, and other interesting insights.

One Powerful Quote:

15:54: “Be authentically you always."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:02: Bryan opens the show by asking why Amy acquired IDEA and her envisioned future for the organization.

6:44: Amy highlights what’s happening at World Active and the challenges with her role.

10:45: Amy shares her views on technology and its influence on fitness professionals.

15:47: Bryan wraps up the show with Amy imparting her final pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.ideafit.com/

https://www.world-active.com/

Guest Contact Information:

https://www.linkedin.com/in/amybthompson/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive’s European Health & Fitness Forum.

One Powerful Quote:

32:04: “The 4 P’s of marketing are place, product, promotion, and price. I would add two other P’s, people and profit.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:29: Bryan opens the show by highlighting Herman’s background and EuropeActive’s Deloitte Research Report.

11:11: Bryan asks Herman how he juxtaposes US to European operators.

16:32: Bryan inquires with Herman about geopolitical events impacting the industry.

26:13: Herman shares his thoughts on technology and its impact on the industry.

31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.europeactive.eu/

Guest Contact Information:

https://www.linkedin.com/in/herman-rutgers-9a984ab/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dr. Cedric Bryant to the show. As Chief Executive Officer & President, Dr. Cedric Bryant leads ACE with a focus on science-backed education to support health and exercise professionals, utilizing emerging fitness technology, championing inclusivity and diversity, and sharing quality information to help all people develop long-term healthy habits and keep people moving. Today, Dr. Cedrick joins Bryan to talk about his background, his views on the changes in professional education and training, and what he envisions happening in the future.

One Powerful Quote:

14:43: “What gets measured is what gets the attention.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:15: Bryan opens the interview by highlighting Cedrick’s background and his upbringing into the industry.

8:27: Cedrick shares his views on the change in professional education and training.

13:06: Cedrick extrapolates on the friction in these systematic changes.

15:33: Bryan asks Cedrick what ACE is doing organizationally to address these changes.

17:26: Bryan and Cedrick talk about health and wealth preservation.

21:14: Bryan inquires with Cedrick about what he envisions happening in the industry.

23:45: Dr. Cedrick imparts his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.acefitness.org/

Guest Contact Information:

https://www.linkedin.com/in/cedricbryant/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163