The Missing Piece in Your Gym’s Marketing Strategy

If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game.

In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients.

Many gym owners fall into the trap of:

• Posting generic fitness tips that don’t speak to their ideal audience.
• Only promoting offers, which builds no trust with potential clients.
• Using bulk content services that don’t sound like them.
• Being inconsistent because they don’t know what to post.

But here’s the reality—if your content isn’t attracting, engaging, and converting, it’s not doing its job.

In this episode, we break down:
✅ Why social media is your digital storefront and how to make it work for you.
✅ The biggest content mistakes gym owners make (and how to fix them).
✅ How to create content that builds trust and authority—so clients are ready to buy.
✅ A simple done-for-you system that delivers high-performing content Monday–Friday—without wasting hours every week.

If you’re tired of spending time on content that doesn’t drive new business, this episode is for you.

🎧 Tune in now and learn how to turn your content into a lead-generating machine!

Ready to level up your content marketing strategy?

Click here to learn more

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.

From Maximum Security Prison to Building One of America’s Most Successful Small Gyms

What does it take to turn obstacles into opportunities and build a thriving fitness business?

On this episode of the Fitness Business Freedom Show, we sit down with Siavash Fashi, CEO & Founder of SIXPAX Gym—one of the most successful small gyms in America.

Siavash’s journey is nothing short of inspirational:

💥 Battled cancer and came out stronger
💥 Spent a year in maximum security prison
💥 Overcame the grind of small business struggles
💥 Built a highly profitable gym model
💥 Became the author of "Small Gym, Big Results"

His story is proof that resilience, mindset, and strategy can turn even the toughest challenges into massive success.

If you’re a gym owner or entrepreneur looking for real-world lessons on perseverance, leadership, and building a powerhouse fitness business, you don’t want to miss this one.

Grab his book here Small Gym, Big Results

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.

Rick Opton: Owner of Loggerhead Fitness

Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.

We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.

In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over the gym in 2005. Since then, Rick has transformed Loggerhead Fitness into a thriving business, earning numerous “Best Clubs in Palm Beach” awards and becoming a staple in the Palm Beach County community.

Rick dives into his journey of taking over Loggerhead Fitness, sharing how he embraced the challenges of ownership and growth. He discusses the leadership structure he’s built, the strategies he uses to empower his team, and how he ensures the gym continues to deliver exceptional value to its members.

We also explore what a day in the life of a 7-figure gym owner looks like, how Rick prioritizes his time, and where his focus is now as he looks to the future of Loggerhead Fitness.

If you’re a gym owner or entrepreneur looking for insights into leadership, team management, and scaling a fitness business, this episode is packed with valuable takeaways.

Tune in and get inspired by Rick’s journey of turning challenges into opportunities and making Loggerhead Fitness a community cornerstone.

Hiring Scorecard:

Building a team is one of the most important responsibilites as an owner. It is also your greatest asset to building a business that thrives and has lasting impact. But, in order to get there you have to attract, find and build the right players. It all starts with improving your hiring process to let the cream rise to the top.

Click here to get your copy of our hiring scorecard tool.

About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

Want to connect directly with Justin Hanover? Check out is social pages:

Facebook

Instagram

Fitness Business Freedom is produced by Nick Berry, Kelly Berry, Justin Hanover, and FCG.