Three minutes before midnight in Times Square, one of the most trafficked commercial centers in the world momentarily transforms into a vibrant digital art installation, providing a refreshing pause for locals and tourists alike. It’s called the Midnight Moment, and you won’t believe how something so unexpected came together. In this episode, Janet digs into the history of this unique collaboration between the advertising and arts communities before experiencing it herself with innovative, boundary-breaking artist Shahzia Sikander.

Offsite Adventures is a Masters of Scale Production presented in alliance with Capital One Business.

Special thanks to Jean Cooney and Times Squares Arts and artists featured as part of the Midnight Moment episode:

Artist: Shahzia Sikander | Title: Reckoning | Video by Tatyana Tenenbaum

Artist: Nora Maité Nieves | Title: Eyes of the Sea | Video by Tatyana Tenenbaum

Artist: LuYang | Title: DOKU: Digital Reincarnation | Video by Phatt Features

Special thanks to composer Du Yun for music featured in this episode.

See this story come to life in our video series on YouTube. Click here to watch: https://www.youtube.com/watch?v=ERpUrWKdCjE

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