Doug Bennett interviews, Sam Rathling, Global Expert on all things LinkedIn and Social Selling. Author of 'Linked Inbound' & 'Linked Outbound'. She has consulted for some of the biggest brands in the world and helped her clients generate over £168m. From goal-storming to Olympic dreams, Sam shares her incredible journey of entrepreneurship, motherhood, and battling cancer. Discover how setting intentions can manifest success, learn the secrets of LinkedIn mastery, and be inspired by Sam's resilience.

KEY TAKEAWAYS

• Goal-storming is a powerful technique where you brainstorm goals in various life categories, writing down everything without filtering, then selecting the top two for each category.
• Align goals with core values and focus on who you need to become to achieve them, not just what you want to accomplish.
• Set specific LinkedIn goals: Add new connections daily, post content at least three times a week, and engage with 5-10 posts from your target audience daily.
• Create a conversion mechanism to move LinkedIn connections off-platform and into your sales funnel, such as free events or lead magnets.
• Track your numbers and conversion rates to understand how many leads you need to achieve your business goals.
• Teach goal setting to children early, using vision boards and annual goal-setting exercises to instil the habit.
• Your LinkedIn profile should speak directly to your ideal client, addressing their pain points and including clear calls-to-action.
• Leverage personal stories and vulnerability in your content to increase engagement and build authentic connections.

BEST MOMENTS

"I always say what gets measured gets done so I think the fact that I do track things, I track things very analytically every month on business, but also I do look at all aspects of what, how I'm working in my life in general."

"My goal from LinkedIn is to move people onto my email list. And then if they're on my email list. Then they get invited to my free events and my free events turn them into customers"

"I'm big into give as much value for free as possible because if people go, wow, if that's her free stuff, like imagine what would happen if I actually paid her money."

"I think goals have always been a massive part of my life and I instil it in my kids as well. They've done vision boards and goal boards since they were three years old."

EPISODE RESOURCES

http://socialselling.co.uk
https://www.linkedin.com/in/samrathling-linkedinexpert/

Instagram is @samrathling
44 prospecting Tips: https://socialselling.co.uk/44prospectingtips

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.