Today Kristen goes over how to craft your customer journey and the big things people often miss. You need to know your customers and meet them where they’re at in their stage of life. She goes over what you need to know when you’re creating the sales portion of your customer journey. She talks you through the importance of highlighting the benefits and features of your product.

Kristen breaks down how to make a great customer journey and the components you should be paying attention to when you create them. She explains what makes a great funnel and how long it takes to create one. She gives you a great timeline to get started and start mapping out your customer journey. You’ll learn why your message needs to be clear and so your customers will keep coming back.

Kristen goes over the professional marketing experience you already have even if you haven’t attended marketing school. You have experience as a customer. You’re constantly being marketed to. So you know what it’s like as a customer seeing which marketing styles work on you and which don’t. When you pick out a restaurant, what are the features that appeal to you? It’s the same idea that your customers will have when deciding to do business with you. Think about the good marketing experiences you’ve had and don’t be afraid to incorporate those elements into your own marketing strategy.