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In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.

We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.

Topics Discussed:

• Why emotional intelligence drives brand relevance
• The Limbic Sparks® method for identifying emotional drivers
• How brands can differentiate through feeling—not just function
• Common mistakes that kill brand desire
• The neuroscience behind consumer behavior and loyalty
• How to evolve your brand without losing your soul
• Lessons from emotionally smart brands
• Why “making people care” is the most future-proof strategy of all

Resources:

• Brand Desire by Kevin Perlmutter
• Learn more about Kevin's work

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Even the most experienced leaders have one thing in common: they’re not seeing the full picture. In this episode, psychologist, executive coach, and former CEO Martin Dubin joins FUTUREPROOF. to talk about the hidden habits and patterns that quietly derail careers and businesses.

Drawing from his new book Blindspotting, Martin reveals the six types of leadership blindspots, why your greatest strength might be your biggest liability, and how to stop projecting old patterns onto new problems. Whether you’re leading a Fortune 500 team or trying to level up personally, this conversation is about developing the awareness you didn’t know you needed.

Topics Discussed:

• The six most common leadership blindspots—and how to identify them
• Why high performers often stumble at the top
• The danger of “overused strengths” and unchecked habits
• How your identity and internal stories shape your leadership lens
• What leaders can learn from therapists (and vice versa)
• How to create a feedback loop that doesn’t sugarcoat reality
• What only CEOs can—and should—do
• Practical tools for improving self-awareness without getting stuck in self-doubt

Resources:

• Blindspotting: How to See What’s Holding You Back as a Leader
• MartinDubin.com

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In a time when shouting often drowns out speaking, Emily Kasriel wants us to rediscover a fading superpower: the ability to truly listen. Drawing on her experience as a longtime BBC journalist, mediator, and executive coach, Emily joins FUTUREPROOF. to discuss her new book Deep Listening, a transformative guide for better conversations, stronger relationships, and healthier communities.

We explore her eight-step method for listening with intention, how to defuse conflict without giving up your values, and why silence, curiosity, and discomfort are the keys to unlocking connection. Whether you're navigating workplace dynamics, political disagreements, or parenting in the digital age, this episode is a roadmap for showing up—and tuning in—more fully.

Topics Discussed:

• How to listen to someone you fundamentally disagree with
• What deep listening looks like in a leadership or corporate setting
• The role of silence and curiosity in difficult conversations
• How deep listening builds trust, reduces burnout, and strengthens teams
• Tactics for navigating polarized environments with empathy

Resources:

• Deep Listening: Transform Your Relationships with Family, Friends and Foes by Emily Kasriel
• Learn more at EmilyKasriel.com
• Follow Emily on LinkedIn