In this conversation Mark Garfield and Jonathan Watts discuss the obscure gems they find more and more called for in sync licensing.

Click to listen to a Spotify playlist with all the music mentioned in the 3 parts of this conversation, all listed in order of mention.

Mark Garfield of Pop-Up Music and Jonathan Watts of Adelphoi Music discuss the rare finds, the lost gems, the unusual music that they have unearthed for use in visual media sync licensing.

Mark Garfield is the founder and co-director of Pop-Up Music, a global music library and publisher that provides music for sync licensing. Pop-Up has placed music with global advertising agencies such as McCann Erickson and Saatchi and Saatchi, in ad campaigns for Estee Lauder and NAB, in films such as Once Upon A Time In Hollywood, Vox Lux (the Natalie Portman movie) and Prospect, in video games like Far Cry 5, in TV series for Netflix, CBS, BBC, Starz and The History Channel among many others. Pop-Up has built a very interesting catalogue that covers a lot of quite unusual music. Mark is also a professional musician who has toured and recorded as a drummer for over twenty years, plus he has a long history of music production and song writing.

And joining Mark is Jonathan Watts. Jonathan is music producer and music supervisor at the multi award winning Adelphoi Music, which is a team of musicians, composers, producers, DJs and passionate music fans and whose extensive client list includes Nike, Lacoste, Qatar Airways, BMW, Ralph Lauren, Virgin, Amazon, Google, among many other world leading companies. Before his close to 5 years at Adelphoi, Jonathan held positions of Head of Production at Tsunami Music, Music Supervisor and Partnerships Manager at Square Enix specifically working on the game Sleeping Dogs, Business Development Manager plus Radio Presenter at the Ministry of Sound.

Click to listen to a Spotify playlist with all the music mentioned in the 3 parts of this conversation, all listed in order of mention.

We decided that just conversation on podcasts was lacking atmosphere, so we have written and recorded unique music for each conversation. The players on this episode are Joe Schirl on bass guitar and Peter Mayerhofer on hand pan.

This episode conversation was recorded at The Joint in the Kings Cross area of London, England. Click here for more information on their services.

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