Join host Will Troup on the Expanding Local Podcast as he chats with Andrew Napier, founder and CEO of Pursuit of Happiness Marketing. Andrew reveals how he transitioned from the automotive industry to running a successful marketing agency that empowers home service businesses through video sales letters, intent-based marketing, and strategic use of Google Ads and Bing Ads.

In this episode, you’ll learn how AI is reshaping the future of customer service and business efficiency in the home services space. Andrew breaks down the process of training AI—including creating custom GPT models—and highlights why well-defined SOPs (Standard Operating Procedures) are crucial for seamless automation and scaling. Discover why video content remains a powerhouse for generating leads and how personal branding can elevate your reputation, open consulting opportunities, and even boost your business's valuation.

Whether you’re a new startup or an established entity in the home services industry, Andrew’s insights will help you keep up with a rapidly evolving technology landscape. Listen in to gain practical tips on building robust marketing funnels, optimizing your ads for higher conversions, and leveraging AI tools to streamline your operations. From the underrated potential of Bing Ads to predicting the future of agencies in an AI-driven world, this episode offers actionable strategies to fuel business growth and stay ahead of the curve.