There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more.

Kay and Marc came at voice over from two different places and in two different ways and both were able to find success.

Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond.

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Voice over work has evolved significantly with the rise of online casting.
• Entrepreneurship is crucial for voice actors to thrive in the industry.
• Marketing is often viewed negatively, but it can be reframed as offering value.
• Persistence in marketing is key; relationships take time to build.
• Coaching should set realistic expectations for voice actors.
• Complacency can kill a voice over career; continuous learning is essential.
• The audition process requires resilience and a love for the craft.
• Daily routines should focus on nurturing existing relationships and finding new leads.
• Technology, like CRM systems, can greatly enhance business management.

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.

I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.

Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.

If improv is something you've never really explored or considered before, I strongly urge you to listen to this episode with an open mind. You might just find improv could be the catalyst to leveling up your comfort and performance level in the booth!

CORRECTION: In this episode I mistakenly referred to one of Rebecca's clients as Fiverr. It should have been Pfizer. I apologize for their error. ~ Marc

Marc Scott on Instagram - https://instagram.com/marcscott

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Improv is a technique used by successful actors and comedians.
• Improv helps voice actors connect with their creativity and playfulness.
• Finding your unique voice is essential in voice acting.
• Improv can help overcome fear and anxiety in performance.
• Creating a safe space is crucial for effective improv practice.
• Improv techniques can be applied across various voice acting genres.
• Ad libbing can enhance voice performances and make them stand out.
• Regular practice and playfulness are key to improving voice acting skills.

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read?

Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for.

So how do we deliver it?

Enter Hugh Klitzke.

With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire business after it!

In this episode, Hugh digs deep into the conversational read, and the end result is a virtual Master Class on the subject.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Conversational today isn't the same as conversational 5 or 10 years ago.
• Understanding the audience is crucial for a successful read.
• Scripts are rarely written conversationally, making interpretation essential.
• Perspective is more important than just vocal sound in voice over.
• Multiple takes can lead to a deeper understanding of the script.
• Imagination plays a key role in making scripts sound genuine.
• Better casting direction can improve audition outcomes.
• Acting workshops can enhance voice acting skills.

This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful.

Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today.

In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Running a voice over business requires treating it as a business and implementing strong business practices.
• Understanding market demand and adapting to meet customers' needs is crucial for success.
• Learn from your mistakes and seek out resources to improve your voice over business.
• Resilience is key in the face of rejection and the challenges of the voice over industry.
• Use effective marketing strategies to promote your voice over services.
• Consider applying for grants to support your voice over business

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?

That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.

In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Find a niche and create authentic content that resonates with your audience.
• Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works.
• The hook in the first few seconds of a video is crucial to grab the audience's attention.
• Be genuine and relatable to build a loyal following.
• Expose yourself to good content to improve your own content creation skills.
• Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent.
• Having a large social media following can open up opportunities for collaborations and monetization.
• Be prepared for failures and the need to pivot and rebrand, and understand that success may take time.
• Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology.
• Even a targeted audience of a few thousand can bring value and opportunities.

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?

Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?

Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."

This narrative is all wrong and I explain why in this episode.

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Follow-up is one of the most important aspects of marketing your voiceover business.
• Personalization and tailoring messages are crucial for standing out in a crowded inbox.
• Follow-up can be a test of commitment and professionalism.
• The negative narrative around follow-up should be replaced with a positive mindset.
• Using a CRM and setting automated reminders can help with effective follow-up.

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?

Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Staying top of mind with potential clients is crucial for success in voice over.
• Swag can be a part of your marketing strategy to stay front and center with clients.
• Choose swag that is associated with your brand or that can build an association.
• Consider the usefulness of the swag and whether it will be kept and used by the recipient.
• Think about the unique and standout qualities of the swag.
• Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment.

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?

In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.
• Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.
• Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.
• Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.
• Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.