• [Essay] We don't need a global news brand. We need a globally literate media.

  • Jan 16 2022
  • Length: 13 mins
  • Podcast

[Essay] We don't need a global news brand. We need a globally literate media.

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  • Read the essay and find all links at www.isabelleroughol.com.


    When New York Times media columnist Ben Smith and Bloomberg CEO Justin Smith quit to start “a new kind of global news media company,” many of us sniggered at the thought that two middle-aged white American men with literally the same last name could be the ones to bring together all of the world’s news consumers. The Smiths may not be the ones to do it. But can anyone create a truly global news source? And most vitally, would there be an audience for it?

    I’ve spent my whole career expanding news brands across borders and trying to address audiences as more than just inhabitants of a single nation-state. And I’ve come to this conclusion: We don’t need a global media, we need a globally literate one.

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