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Episode VI: Branding

By: NBA Entertainment, Pushkin Industries, Audible Originals
Narrated by: J.A. Adande, B.J. Armstrong
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  • Summary

  • In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.
    ©2020 NBA Entertainment (P)2020 NBA Entertainment
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It is not about MJ

Great story how MJ built a brand around his name. MJ is not only the best basketball player but a great business man. Personal Branding

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