• Episode 84 – Seb Mackay – Soba: Private Label

  • Apr 10 2024
  • Length: 21 mins
  • Podcast

Episode 84 – Seb Mackay – Soba: Private Label

  • Summary

  • Summary


    Seb from Soba Private Label shares his journey from being an in-house marketer to starting his own agency. He discusses the challenges of transitioning to agency life and the importance of positioning and copy for agencies. Seb also shares the lessons he has learned in the first year of running his agency and offers advice for those starting their own agency. He emphasizes the need for cash flow, watertight contracts, and direct debits. Seb also highlights the importance of seeking support and advice from the startup community and the value of productized services. He concludes by sharing his vision for the future of Soba Private Label.


    Takeaways


    Transitioning from in-house marketer to agency owner can be challenging, but it offers new opportunities for growth and learning.

    Positioning and copy are crucial for agencies to differentiate themselves and attract the right clients.

    Having a productized service with its own brand can make it easier to sell and deliver tangible results to clients.

    Qualifying leads and finding the right fit is essential for agency success and long-term client relationships.

    Seeking support and advice from the startup community can provide valuable insights and help navigate the challenges of running an agency.


    Chapters


    00:00 Introduction and Background

    02:07 Transition from In-house Marketer to Agency Owner

    04:22 Soba Private Label: Positioning and Copy for Agencies

    05:19 Lessons Learned in the First Year of the Agency

    07:19 Advice for Starting an Agency

    09:17 Seeking Support and Advice from the Startup Community

    11:08 The Importance of Productized Services

    13:21 The Challenge of Delivering Invisible Services

    14:19 Qualifying Leads and Finding the Right Fit

    19:33 The Future Vision for Soba Private Label


    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Episode 84 – Seb Mackay – Soba: Private Label

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.