In today’s episode, we’re joined by Dylan Lam, or as he’s known, Digital Dylan—the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan’s also a board advisor to several 8-figure Amazon brands, and he’s here to drop some gems on how to grow your online business and stay ahead in the e-commerce game.

Here’s What We Covered:

• Dylan’s Story: How he got started, what led to Omirank’s success, and why he fell in love with the world of digital marketing and e-commerce.
• Staying Ahead on Amazon: Dylan explains how he navigates Amazon’s constant changes and challenges without falling behind.
• External Traffic Strategies: Why relying solely on Amazon’s internal traffic is risky and how to tap into external sources to fuel long-term growth.
• Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platform—when to go all-in on Amazon and when Kickstarter makes sense.
• The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs.
• What’s Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if we’re witnessing a shift.
• AI in E-commerce: The AI tools Dylan swears by and how they’re helping businesses streamline workflows and stay competitive.

Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer.

This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business.

https://omirank.com/

linkedin.com/in/digitaldylanofficial

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