• Episode 63: Jobs-to-be-done in action with Urko Wood

  • May 20 2024
  • Length: 1 hr and 30 mins
  • Podcast

Episode 63: Jobs-to-be-done in action with Urko Wood

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  • Summary

  • Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.

    Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.

    Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

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