• Episode 62: PART I - Catching Success: How Darien Craig Launched His Y'all Sweet Tea Brand

  • Aug 12 2024
  • Length: 1 hr
  • Podcast

Episode 62: PART I - Catching Success: How Darien Craig Launched His Y'all Sweet Tea Brand

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  • Summary

  • In this episode of the "Owner's Table Podcast," 30-year-old entrepreneur Darien Craig from Hayden, Alabama, shares his journey to founding "Y'all Sweet Tea." Darien discusses his early entrepreneurial interests, his passion for fishing, and his transition into social media marketing for fishing brands. He highlights the pivotal role of influencer marketing, particularly his successful partnership with cooking influencer Brenda Gantt, which significantly boosted sales. Darian emphasizes the importance of authenticity, community building, and strategic marketing in growing his business, offering valuable insights and inspiration for aspiring entrepreneurs.
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