In 2020, we saw a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, income inequality, food and water shortages, fires, mental health issues and more. This is why you'll see many influencers focusing on the bigger picture as advocates.

Yumika has been in the entertainment space here in Singapore for the past 4 years and has worked with some incredible brands, including SkII, Dyson, Superdry, Clarins and much more. She’s also presented for various networks including the likes of MTV Asia, the Premier League and, ESPN.

She is a true eco-warrior voicing for what she stands for, including the growing issue with plastics. Motivated by her passion to do her part for sustainability and conservation, she launched her own business called Peco Bag in 2019. Peco Bags are reusable, foldable bags created from regenerated textiles.

If you’re building a career in the entertainment and modelling industry, or are interested in building a personal brand for advocacy, or just want to learn more about the sustainability industry and living a more conscious lifestyle - then this episode is for you. *Please note that my mic was faulty, so my voice may not be as clear as Yumika's in this episode. Apologies in advance.

Find another startup story Website: anotherstartupstory.com IG: @anotherstartupstory | @tangkarmen Facebook: facebook.com/anotherstartupstory

Find Yumika Hoskin Website: pecobag.com IG: @yumikahoskin