In this episode of The Freedom Experience, I’m joined by Dominic Monkhouse, a business growth expert who has scaled two UK technology companies from zero to £30 million in less than five years. Dominic shares his proven strategies for creating high-performing teams, building intentional company cultures, and turning hiring into a competitive advantage. From his unique hiring techniques (think crayons and pictures!) to insights on why scaling requires CEOs to shift from basketball to football-style leadership, this conversation is packed with actionable insights for ambitious business leaders.

🎥 Watch this conversation on YouTube. Don’t forget to subscribe!

Key Themes:

1. From Basketball to Football: Leadership Evolution
   Dominic explains why founders must shift from leading like basketball players to managing like football coaches to scale beyond 70 employees.

2. Hiring A-Players and Building a Magnetic Culture
   Learn how Dominic built world-class teams by being intentional about hiring, creating an employer brand, and designing an office culture that attracted top talent.

3. Accountability at Scale
   Discover why CEOs must stop managing through one-to-ones and empower their leadership teams to take full accountability.

4. Intentionality in Leadership
   Dominic shares his personal definition of freedom and the intentional decisions he’s made to align his business with his values.

Quotes from the Episode:

• “Would I enthusiastically rehire my team? If not, do something about it.”
• “Scaling is about eliminating poor players—not just building around the great ones.”
• “You don’t get a world-class team by accident; it requires intentionality.”
• “The CEO’s job is to make themselves redundant—so the business can scale.”

Links & Resources Mentioned:

• Dominic Monkhouse: Website | LinkedIn
• Mind Your F**cking Business: Book
• Why Startups Play Basketball and Scale-ups Play Football (Soccer): Blog
• Why you need to ditch one-to-one meetings with your team: Article

Actionable Takeaways:

1. Audit your team: Ask, “Would I enthusiastically rehire each person?”
2. Invest in your employer brand: Your workplace culture should attract A-players.
3. Stop doing one-to-ones and let your leadership team take accountability.

If this episode resonated with you, please subscribe, share, and leave a review. For more insights on leadership and scaling businesses, visit jeanmoncrieff.com.