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Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
Feb 22 2022
Length: 22 mins
Podcast

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Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

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Summary
Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.

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