• Episode 22.3: The Art of Storytelling with Anna Darian

  • Aug 3 2022
  • Length: 41 mins
  • Podcast

Episode 22.3: The Art of Storytelling with Anna Darian

  • Summary

  • A conversation with Anna Darian, Storytelling Coach and Community Builder and Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

    We discuss:

    • Storytelling as a way of connecting with others
    • Storytelling in the context of branding and marketing
    • Storytelling for leaders to engage others
    • The conundrum of selling and marketing
    • FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
    • 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
    • Marketing success by aligning marketing efforts with buying cycle
    • The premium value of using niche marketing
    • Content Business Development to open doors and engage prospects without selling

    Readings and Resources:

    • Anna Darian website: https://annadarian.com/about
    • Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
    • Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
    • Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
    • Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
    • Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

    Theme Music:

    Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
    Music promoted by https://www.free-stock-music.com
    Creative Commons Attribution-ShareAlike 3.0 Unported
    https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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