• Episode 2 : "To give back to César what is César's”: the story of an exceptional birth

  • Oct 18 2024
  • Length: 18 mins
  • Podcast

Episode 2 : "To give back to César what is César's”: the story of an exceptional birth

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  • Summary

  • In this flashback-like episode we remember past times and a revolution to come: the Fondation Cartier's.

    It's the 80's: the left gains power and nationalises major industrial groups. In the midst of all this, the luxury goods industry is trying to find itself, and artists' counterfeits are blooming around the world. What could the Maison Cartier's role be in all this?


    We owe the answer to César and his visionary candour: it is necessary to build a foundation to shelter, represent, protect and encourage contemporary creation. Something no-one in the French luxury industry had ever imagined and that artists deeply needed.

    In this second episode, we will evoke the birth of the Fondation in all its forms and from every angle: a story we think we know, but one we'll be telling differently thanks to new accounts and precious archives.



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