• Episode 18 - The Importance of Brand Consistency

  • Jan 17 2025
  • Length: 31 mins
  • Podcast

Episode 18 - The Importance of Brand Consistency

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  • Summary

  • The pair are back with their first episode of 2025 in the same studio, discussing the same topics relating to business but a few pounds heavier after all the Christmas festivities.

    In this episode Chris & Helen talk all about the importance of brand consistency, how you can achieve it and why if you haven't already need to make time to get this right before it's too late.

    Chris talks about a current customer of Two Kraken's that is going through a re-brand at present and how the customer understands the true value of getting it right where so business owners unfortunately don't. Is that due to a lack of education on design agencies part?

    The pair briefly touch on SOP's (Standard Operating Procedures) and why it's important to have them, even when you only have 1 staff member as well urging all listeners to build at least a word document for a basic brand guidelines document to get them started.

    Helen ends the show telling Chris that her mom listens to the podcast and says and quote "We waffle". How will Chris react?
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