Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

In this episode, Lucas and David are joined by Chris Cotton of Autofix to discuss the profit potential in selling tires. Chris emphasizes the potential profit from offering well-structured tire programs, underscoring the importance of diligent record-keeping for legal protection. He also shares his strategies for selling tires, including adopting value-added services like free road hazard towing and tire rotations.

00:00 Handle online confrontation with grounded, sincere opinions.
05:45 Sell tires, keep customers, make good profit.
09:01 Emphasize value, encourage customer loyalty, sell more.
13:02 Customer neglect, worn tires not road hazard.
15:29 Policy: Reimburse flat repairs, contact for assistance.
18:40 On-site visits, tires, car inspections, sales.
21:12 Don't skip the thorough car evaluation process.
25:14 Judge emphasizes signed agreement as binding evidence.
27:51 Ensure thorough staff training and documentation for accountability.
29:48 Sales increased, earned rebates, sold to Tire Kingdom.
35:28 Focus on quality, not quantity of shops.
38:03 Transition to ten base brings operational challenges.
41:23 Autofix coaching empowers clients to succeed independently.
42:35 Coaching companies need to help more shops.
47:01 Declines hanging out, prefers sharing meme list.
51:06 Free roadside assistance, tire upgrades, rotations, alignments.
53:39 Palm-sized scanner for tire assessments is beneficial.
56:11 Exciting event with go karts and recording.
59:04 Drunken woman falls, hugged by stranger. Odd.