• Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

  • Sep 3 2024
  • Length: 41 mins
  • Podcast

Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

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  • Summary

  • After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.
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