In this episode, Lori Young interviews Tammy Pereira about using Facebook and Instagram paid advertising to grow your business. Tammy shares her journey from the corporate world to the online space and how she discovered the power of Facebook ads. She emphasizes the importance of growing your email list and explains how Facebook ads can accelerate your business growth. Tammy also discusses the different types of ads and campaigns that work well, as well as the importance of testing and optimizing your ad creatives. She provides insights into targeting the right audience and shares strategies for running ads to paid events and webinars. Tammy concludes by highlighting the expansive possibilities of Facebook ads and how they can transform your business.

Key Takeaways:

-Facebook and Instagram advertising can be a powerful tool for growing your email list and social media following.

-Growing your email list is essential for a successful and healthy business.

-Lead generation ads are a great way to grow your email list and social media following.

-Testing and optimizing your ad creatives is crucial for success.

-There are various strategies for running ads to paid events and webinars.

-Facebook ads offer expansive possibilities for business growth.

About The Guest:

Tammy Pereira is a marketing and advertising strategist, with more than 20 years of experience, specializing in Facebook Ads for ambitious, empire-building female entrepreneurs, coaches and done-for-you service providers.

She left the corporate world of advertising with million-dollar budgets behind to create her full-service ad agency, helping hundreds of clients build wildly successful online businesses with Facebook advertising. Her consulting and ad services have generated results for clients including upwards of $55,000 in revenue in a single week.

She’s been featured on stages across the US including Money Maker Live with Alyssa J Dillon. Tammy lives in Michigan with her two children and Lulu, the cutest Boston Terrier you’ll hear snoring on every Zoom call.

Website: www.tammyp.com

Facebook: https://www.facebook.com/groups/WomenEntrepreneursConnect

100+ Ad Audience Guide: https://tammyapereira.com/guide

Connect with Lori (your host):

Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ

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