Summary:

If the idea of AI makes you uneasy, you’re not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique.

But what if AI could actually enhance your marketing strategy without taking away your personal touch?

In episode #163 of The Author’s Corner, Heidi Yarger shares her journey from traditional social media marketing to using AI tools like ChatGPT. Heidi explains how she uses ChatGPT to generate content ideas, create captions, and even summarize podcast conversations. She emphasizes the importance of personalizing the AI-generated content and the need for human involvement in the process. Heidi also discusses the effectiveness of different types of posts and the challenges of navigating the ever-changing social media algorithms.

Key takeaways:

• How AI like ChatGPT can supercharge your book marketing.
• The key to making AI-generated content work for you.
• Why video and carousel posts are game-changers for authors.
• Boost engagement by aligning posts with your book’s themes.
• How AI tools can spark fresh ideas for your social media.
• Give readers a peek behind the curtain with exclusive content.
• Why staying active on social media is crucial for success.
• Keep promoting your book—long after the launch.
• How engaging with readers can grow a loyal fanbase.
• And more!

Resources mentioned in this episode:

• The Spitfiregirl Website
• Heidi’s Instagram
• ChatGPT
• Canva
• Books:
• Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
• Rich Dad Poor Dad by Robert Kiyosaki

About Heidi Yarger:

Heidi Yarger is Founder & Creative Director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand and social media strategy that will serve you before, and long after your book launch.

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