Summary:

Ever wondered how podcast PR can amplify your message?

It's a journey filled with strategy, connections, and the potential to reach millions of listeners!

Today, Michelle Glogovac, joins us to share her expertise and firsthand experiences in this dynamic field.

In episode #159 of The Author’s Corner, Michelle shares insights into the world of podcast PR, revealing how strategic pitching and thoughtful messaging can elevate your ability to get booked on podcasts and reach new audiences. Whether you're new to podcast guesting or looking to refine your overall PR strategy, Michelle's tips will inspire you to harness the full potential of guesting on other people’s podcasts!

Key takeaways:

• Why podcasting is still worth it despite the millions of podcasts available
• The importance of targeting a smaller, more engaged audiences
• How to be authentic without saying “authentic”
• The components of a branded media kit
• How to choose podcasts that align with your ideal audience
• Personalizing your podcast pitch
• Building relationships with podcast hosts
• And more!

Resources mentioned in this episode:

• How To Get On Podcasts by Michelle Glogovac (McGraw Hill, 2024)
• Michelle’s Podcast: My Simplified Life
• Canva

About Michelle Glogovac:

Michelle Glogovac is THE Podcast Matchmaker™, founder of The MLG Collective, a podcast PR agency, host of the My Simplified Life podcast, and author of How To Get On Podcasts (McGraw Hill, 2024). After 20 years in corporate aviation and two kids under two, Michelle felt the need to focus her career on something that made the world a better place. In 2018, she discovered podcasts and the power they have to share messages and stories of inspiration, education, and more with listeners.

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