• Episode 14: Keurig Dr Pepper’s Seismic Shift and What it Means for the Coke and Pepsi Systems

  • May 16 2024
  • Length: 39 mins
  • Podcast

Episode 14: Keurig Dr Pepper’s Seismic Shift and What it Means for the Coke and Pepsi Systems

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  • Summary

  • Beverage Digest’s Duane Stanford and The Breeze contributor John Sicher hash through the strategy and consequences behind Keurig Dr Pepper’s decision to take back Dr Pepper franchise territory from Reyes Coca-Cola in California and Nevada. Will KDP take more Dr Pepper territory from Coke, or even Pepsi? Are there implications for the nagging question of whether PepsiCo should refranchise its U.S. bottling system?
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