• Episode 13: Is Disney's Marvel the Answer for Coke?

  • Apr 15 2024
  • Length: 36 mins
  • Podcast

Episode 13: Is Disney's Marvel the Answer for Coke?

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  • Summary

  • In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the recent shift in Coca-Cola's and PepsiCo's soft drink marketing strategies, exemplified by platforms like Coke Creations. What's going on and will it work?
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