• Ep#46: The Power of Dumb Thinking - The Dumbify Framework with David Carson

  • Mar 31 2025
  • Length: 1 hr and 13 mins
  • Podcast

Ep#46: The Power of Dumb Thinking - The Dumbify Framework with David Carson

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  • Summary

  • In this episode, Dr Dani and Designer Peter delve into the concept of 'Dumbify' with guest David Carson. Discover how embracing 'dumb' ideas can lead to breakthrough innovations. Learn about David's journey building successful companies, and how a simple dinner conversation sparked the idea of 'Dumbify.' In this episode, you will:

    • Understand the importance of spending more time with 'dumb' ideas
    • Learn practical ways to integrate 'dumb' thinking into your problem-solving process
    • Discover how challenging traditional methods can lead to unexpected success


    David Carson is an entrepreneur and marketing innovator whose groundbreaking companies and products have impacted millions worldwide. Renowned for his expertise in creative thinking, Carson has collaborated with global giants like American Express, Nike, Coca-Cola, and IKEA, as well as cutting-edge advertising agencies including Mother and Ogilvy. His unconventional approach has not only shaped iconic brands but also challenged traditional notions of problem-solving in business and beyond. Connect with David on LinkedIn: https://www.linkedin.com/in/davidcarson2/ and subscribe to his Dumbify newsletter at https://www.david-carson.com/
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