In this heartwarming episode of the Be She Podcast, we dive into a conversation with Amy Vale, the founder of For the Cubs, a company providing quality essentials for young children while supporting kids in foster care.

Amy shares her inspiring journey of transitioning from a successful corporate career to entrepreneurship, driven by her experience as a foster parent. She discusses the power of knowing your 'why', the challenges of self-funding a business, and the importance of perseverance. Tune in to learn about her mission to provide comfort and belonging to every child, and how she's making a difference, one hug at a time.

Amy Vale is the founder of For the Cubs, a company providing quality essentials for young children while supporting kids in foster care. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training, Amy knew she found a gap in the market. For the Cubs' hero product, Percy – a weighted plush bear named after her late grandfather – embodies Amy's mission to provide comfort and belonging to every child.

To connect with our guest, click on the links below:

Website: www.forthecubs.com

Instagram: https://www.instagram.com/for_the_cubs/

Percy: https://forthecubs.com/products/percy-weighted-hug-bear

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Instagram: https://www.instagram.com/heidischalkcoaching

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