What makes your business stand out in a world of AI-generated content? This episode takes you to the second step of the FOUND framework: O Original Content. John, Jim, and Kelly discuss why Google rewards authenticity and why relying on generic, repetitive content might keep you invisible. From storytelling to using unique visuals, they share real-life examples of businesses that saw big results by keeping their content fresh and original. Tune in to learn how to make your brand memorable and discoverable.

Episode Highlights

The Power of Original Content for Online Visibility The FOUND framework emphasizes the importance of getting “found” online, and Original Content is key to achieving that. John explains how unique, high-quality content signals trust to search engines like Google, which in turn boosts your visibility and rankings.

Why Google Loves Authenticity Over AI Content Jim shares insights on why Google prioritizes unique, relevant content and how AI-generated material often lacks the personal touch that both search engines and audiences value. Fresh perspectives and genuine insights give you a competitive edge in today’s digital landscape.

Case Study: Legal Content That Drives Results John discusses a law firm that invested in creating specialized, original content tailored to its target clients. The firm improved its rankings by moving away from generic legal jargon and focusing on engaging up-to-date topics. It attracted new clients, demonstrating the real-world impact of a strong content strategy.

Real Images vs. Stock Photos: Building Connection Through Visuals Kelly highlights why real photos resonate more than stock images, especially for brands looking to build trust. She shares a success story from a healthcare client who used real images to create a more relatable, engaging brand presence, proving that authentic visuals are essential for making a lasting impression.

Storytelling as a Core Part of Brand Identity Kelly introduces the concept of storytelling to create a distinct brand voice. One client clarified their culture, values, and mission by working with a professional storyteller, making their brand memorable and authentic. This personalized approach strengthens authority and connection with the audience.

Original Content Across Platforms Original Content doesn’t stop with blog posts or website pages—it should extend to social media, About Us pages, and more. Jim discusses how social posts with real images of customers or team members consistently outperform generic content, especially when building a local presence. Consistent authenticity across all platforms reinforces your brand and builds trust.

Key Takeaways Unique Content Drives Search Rankings Google values original, audience-relevant content because it provides fresh insights that stand out from repetitive or generic information. Investing in unique blog posts, images, and resources helps your business rank higher and reach the right audience.

The Power of Authentic Imagery Real photos of your team, customers, or community resonate more than stock images and help build a stronger brand presence. Authentic visuals increase audience engagement and create a more relatable online experience.

Consistency Across Platforms Original Content should extend to every aspect of your online presence. From social media to your About Us page, staying authentic and consistent reinforces your brand identity and helps potential customers feel connected to your business.

Connect with Us! Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

Episode Tags:

#OriginalContent #FOUNDFramework #SEO #OnlineVisibility #GoogleSearch #Authenticity #ContentMarketing #RUInvisibleOnline