• Ep. 44 Joshua Palau from Pfizer chats with AdTechGod

  • Sep 3 2024
  • Length: 31 mins
  • Podcast

Ep. 44 Joshua Palau from Pfizer chats with AdTechGod

Listen for free

View show details

  • Summary

  • AdTechGod sits down with Joshua Palau

    Joshua Palau is the VP, Performance Media at Pfizer.

    He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

    On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

    He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

    Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

    Tune in for a compelling discussion on why "everything is performance."

    Thank you to LiveIntent for sponsoring this episode.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about Ep. 44 Joshua Palau from Pfizer chats with AdTechGod

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available