From Corporate to Clicks: Debunking Myths and Getting Found Online

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share their transition from corporate roles to digital marketing entrepreneurs.

They reveal the common myths about online visibility and the importance of a strategic approach over a tactical one. The hosts discuss why a beautiful website isn’t enough without technical optimization, how to navigate social media platforms effectively, and why connecting with your target audience is critical.

This episode provides actionable advice for those looking to maximize their online visibility and connect better with their audience.

Hosts:

• John Maniatis: A digital marketing strategist, focusing on creating strong online foundations.
• Jim Falotico: A Digital Marketer dedicated to optimizing websites for visibility and conversion.
• Kelly Biggs: Marketer with a passion for aligning strategies to achieve business goals.

Episode Highlights:

• Introduction and the hosts’ backgrounds in corporate America and Canada
• The shift from corporate roles to digital entrepreneurship.
• Common myths about digital marketing and online visibility.
• Why a beautiful website alone isn't enough without technical optimization.
• Kelly’s insights on social media alignment and branding.
• Jim’s strategies for using LinkedIn and networking effectively during the pandemic.
• John’s approach to building long-term client relationships through strategic planning.

Key Strategies Discussed:

• Why tactics alone won’t drive growth; strategy is essential.
• How website technical optimization impacts online visibility.
• The role of social media in connecting with target audiences.
• Tips for leveraging business networking during challenging times.

Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

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