Building Client Relationships: Strategy First, Tactics Later

This episode is all about prioritizing strategy when working with clients.

John, Kelly, and Jim explain why understanding a client’s business goals is essential before jumping into tactics like SEO, PPC, or social media. They discuss how to listen, learn, and develop customized strategies that align with long-term objectives.

Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth.

Show Notes

Hosts:

• John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning.
• Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals.
• Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success.

Episode Highlights:

• Introduction to the podcast's focus on strategy in digital marketing.
• The origin of their weekly meetings and how collaboration led to growth.
• Jim explains why tactics alone aren't enough for digital success.
• Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals.
• John shares how building client relationships starts with understanding their business struggles.
• The importance of having realistic budgets and long-term planning.

Key Strategies Discussed:

• Differentiating between quick-win tactics and sustainable strategies.
• Understanding client goals to create personalized marketing plans.
• Why strategic planning leads to more effective digital marketing.
• Building trust and relationships with clients through holistic approaches.

Contact Information: Website: https://www.ruinvisibleonline.com/ LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

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