In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide.

Highlights include:

• Hilda's unexpected journey into content creation and finding her niche
• The power of authenticity and embracing cultural identity in the beauty space
• Behind-the-scenes details of Hilda's recent Sephora collaboration
• Navigating brand relationships as a micro-influencer
• Balancing a 9-to-5 job with a blossoming content creation career
• The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

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